SONGZIO WOMAN
26 AUTUMN WINTER CAMPAIGN
KOREAN DESIGNER BRAND SONGZIO UNVEILS ITS 26AW WOMEN’S CAMPAIGN, CREATED IN COLLABORATION WITH WORLD-RENOWNED PHOTOGRAPHER DANIEL ARCHER.
THIS ART CAMPAIGN FEATURES ACTRESS CHOI HEE JIN, THE AMBASSADOR OF SONGZIO WOMEN.THROUGH DANIEL ARCHER’S SCULPTURAL DIRECTION AND CHOI HEE JIN’S DELICATE EXPRESSIONS, THE CAMPAIGN CAPTURES THE DEPTH OF EMOTION AND ATMOSPHERE EMBODIED WITHIN THE COLLECTION.
COMPLETED THROUGH DANIEL ARCHER’S SIGNATURE PAINTERLY PERSPECTIVE, THE CAMPAIGN PRESENTS A NARRATIVE WHERE FASHION AND ART INTERSECT. HIS UNIQUE VISUAL LANGUAGE REINTERPRETS THE SCULPTURAL SILHOUETTES AND REFINED BEAUTY OF MATERIALS FOUND IN SONGZIO WOMEN, FURTHER HIGHLIGHTING THE COLLECTION’S PHILOSOPHY AND AESTHETIC IDENTITY.
SONGZIO UNVEILS ITS 26AW WOMEN’S CAMPAIGN, CREATED IN COLLABORATION WITH WORLD-RENOWNED PHOTOGRAPHER DANIEL ARCHER.
THIS ART CAMPAIGN FEATURES ACTRESS CHOI HEE JIN, THE AMBASSADOR OF SONGZIO WOMEN.
THROUGH DANIEL ARCHER’S SCULPTURAL DIRECTION AND CHOI HEE JIN’S DELICATE EXPRESSIONS, THE CAMPAIGN CAPTURES THE DEPTH OF EMOTION AND ATMOSPHERE EMBODIED WITHIN THE COLLECTION.
COMPLETED THROUGH DANIEL ARCHER’S SIGNATURE PAINTERLY PERSPECTIVE, THE CAMPAIGN PRESENTS A NARRATIVE WHERE FASHION AND ART INTERSECT. HIS UNIQUE VISUAL LANGUAGE REINTERPRETS THE SCULPTURAL SILHOUETTES AND REFINED BEAUTY OF MATERIALS FOUND IN SONGZIO WOMEN, FURTHER HIGHLIGHTING THE COLLECTION’S PHILOSOPHY AND AESTHETIC IDENTITY.
SONGZIO WOMAN 26AW COLLECTION
THIS COLLECTION REINTERPRETS TRADITIONAL TAILORING THROUGH A MODERN PERSPECTIVE, EXPLORING THE BEAUTY OF SCULPTURAL SILHOUETTES. INSPIRED BY THE SCULPTURAL WORKS OF JOHN CHAMBERLAIN, THE 26AW COLLECTION COMPLETES SONGZIO WOMEN’S UNIQUE EXPRESSION OF ELEGANT AND DISTINCTIVE FEMININITY THROUGH DRAPING THAT NATURALLY FLOWS ALONG THE WAIST AND SHOULDERS, THREE-DIMENSIONAL SILHOUETTES, AND HARMONIOUS COMBINATIONS OF MATERIALS WITH CONTRASTING TEXTURES.
CRUSHED CAST CONSTRUCTED
CENTERED AROUND THREE DEFINING KEYWORDS, THE COLLECTION SENSUOUSLY EXPLORES THE PROCESS OF DECONSTRUCTING AND RECONSTRUCTING GARMENTS.
FAMILIAR TAILORING ELEMENTS—INCLUDING LAPELS, POCKETS, AND HEMLINES—ARE REINTERPRETED THROUGH EXAGGERATED OR COMPRESSED PROPORTIONS,
WHILE EXPOSED SEAMS AND RAW-CUT DETAILS REVEAL THE AESTHETIC OF INDUSTRIAL DESTRUCTION WITH UNCOMPROMISING HONESTY.
SONGZIO'S SIGNATURE EASTERN AVANT-GARDE SILHOUETTES TRANSCEND THE BOUNDARIES OF TRADITIONAL TAILORING TO CREATE A SENSE OF WEIGHTLESS VOLUME,
WHILE ASYMMETRICAL PLEATS AND DRAPING TRANSFORM EACH GARMENT INTO A SCULPTURAL SPATIAL FORM.
SONGZIO WOMAN AMBASSADOR
CHOI HEEJIN
ACTRESS CHOI HEE JIN, THE PROTAGONIST OF THIS CAMPAIGN, DELICATELY EMBODIES THE CONTEMPORARY FEMININITY PURSUED BY SONGZIO WOMEN AS THE BRAND’S AMBASSADOR.
MEETING DANIEL ARCHER’S CINEMATIC PERSPECTIVE, SHE ENHANCES THE ATMOSPHERE AND EMOTIONS EMBEDDED WITHIN THE COLLECTION, FURTHER HIGHLIGHTING SONGZIO WOMEN’S SCULPTURAL BEAUTY AND DISTINCTIVE FEMININE IDENTITY.
WITHIN THE RESTRAINED SPACE, THE CONTRAST BETWEEN LIGHT AND SHADOW, THE TENSION AND SILENCE OF EACH FRAME, MAXIMIZE THE BEAUTY OF THE GARMENTS
AND REVEAL THE ELEGANT FEMININITY AND ARTISTIC AESTHETIC EMBODIED BY THIS CAMPAIGN WITH GREATER CLARITY.
