GALERIE NOIR
SONGZIO SEOUL FLAGSHIP
ARCHITECTURE BY JAY SONGZIO
GALERIE NOIR IS SONGZIO’S ART-FASHION SPACE, A CULTURAL VENUE WHERE A CONTEMPORARY ARTGALLERY AND THE SONGZIO FLAGSHIP STORE CONVERGE.DOSAN PARK, WHERE GALERIE NOIR IS LOCATED, IS THE SITE OF SONGZIO’S VERY FIRST STORE OPENED IN1993. SINCE THE BRAND’S BEGINNINGS MORE THAN 30 YEARS AGO, THE DOSAN PARK AREA HAS BEEN ACREATIVE HUB OF SEOUL, WHERE DESIGNERS AND ARTISTS GATHERED TO SHARE AND ENJOY NEWCULTURAL MOVEMENTS.AT THE HEART OF DOSAN PARK, SONGZIO’S FLAGSHIP STORE REOPENS AS 'GALERIE NOIR' MARKING ANEW BEGINNING FOR THE HOUSE.
'GALERIE NOIR'
GALERIE NOIR LITERALLY MEANS BLACK GALLERY.
SONGZIO’S CREATIVE PHILOSOPHY AND DISTINCTIVE DESIGN ORIGINATE FROM A PURE CREATIVE PROCESSAND AN ARTISTIC APPROACH TO FASHION. EACH SONGZIO COLLECTION BEGINS ON A CANVAS SHAPED BYLONG CONTEMPLATION, WHERE THE DESIGNER’S INSPIRATION, IDEAS, AND EMOTIONS ARE DRAWN. ROUGHYET DELICATE PAINTINGS SPREAD ACROSS A WIDE CANVAS BECOME THE SEASONAL INSPIRATION THATGIVES BIRTH TO CREATIVE COLLECTIONS.BEYOND THE COLLECTIONS PRESENTED TO THE PUBLIC, THE NAME“GALLERY” WAS CHOSEN TO CAPTURE SONGZIO’S PURE AND CREATIVE PROCESS THAT UNFOLDS BEHIND THE SCENES.
BLACK, A SYMBOL SYNONYMOUS WITH SONGZIO, IS CALM YET DEFINED, SIMPLE YET INFINITE—EMBODYINGTHE HOUSE’S CREATIVE WORLDVIEW.TO ENCAPSULATE THIS BOUNDLESS CREATIVE PROCESS, THE WORD 'NOIR' MEANING BLACK IN FRENCH, WAS CHOSEN, GIVING RISE TO THE NAME 'GALERIE NOIR'
ARCHITECTURAL CONCEPT
GALERIE NOIR IS THE SPATIAL EMBODIMENT OF SONGZIO’S CREATIVE CONCEPT, 'ORDER DISORDER'
THIS SPACE MANIFESTS THE BRAND’S PHILOSOPHY OF DUALITY,
WHERE BALANCE AND IMBALANCE COEXIST.
SYMMETRY AND ASYMMETRY, LIGHT AND DARKNESS, CURVES AND ANGLES,
LINEAR AND NON-LINEAR, FINITUDE AND INFINITY, THE VISIBLE AND THE INVISIBLE, ROUGHNESS AND
DELICACY, BOLDNESS AND STILLNESS, CLASSICISM AND AVANT-GARDE.
THE DIVISION AND COEXISTENCE OF THESE DUAL CONCEPTS SHAPE
THE UNIQUE IDENTITY OF GALERIE NOIR.
THROUGH CONTEMPORARY ARCHITECTURAL DESIGN, THE USE OF NATURAL RAW MATERIALS,
AND THE ORCHESTRATION OF LIGHT AND SHADOW, THE SPACE IS FORMED AND THEN FILLED WITH
CONTEMPORARY ARTWORKS,
GIVING RISE TO A DEEPLY EMOTIONAL ENVIRONMENT.
ARCHITECTURAL INSPIRATION
GALERIE NOIR DRAWS INSPIRATION FROM 'STRIPPED CLASSICISM'
STRIPPED CLASSICISM IS A DUAL ARCHITECTURAL STYLE BORN FROM THE FUSION OF 20TH-CENTURY CLASSICAL ARCHITECTURE WITH MODERNIST THOUGHT.
IT REINTERPRETS THE PAST’S PURSUIT OF IDEAL BEAUTY WHILE INFUSING IT WITH THE FORCE OF MODERNITY, REALIZING AN AESTHETIC WHERE HISTORICAL IDEALS AND CONTEMPORARY ORDER COEXIST.
CONSTRUCTED FROM BLACK CONCRETE—AN EMBLEM OF MODERN RAW MATERIALS—GALERIE NOIR EMPHASIZES A SERIES OF BOLD VERTICAL SLITS, A CONTEMPORARY REINTERPRETATION OF THE COLONNADES SYMBOLIC OF CLASSICISM.
COMBINING THE MOST CLASSICAL AND NATURAL MATERIAL, WOOD, WITH ITS MODERN AND INDUSTRIAL COUNTERPART, CONCRETE, GALERIE NOIR EMBODIES SONGZIO’S DISTINCTIVE DUAL AESTHETICS.CONCRETE FORMS THE BUILDING’S IRREGULAR STRUCTURAL FRAMEWORK, WHILE BLACK WOODEN COLUMNS AND BEAMS INTERSECT SYMMETRICALLY, VISUALIZING THE COEXISTENCE OF ORDER AND DISORDER.
VAULT
B1
THE UNDERGROUND VAULT, DIVIDED IN TWO BY A MASSIVE CENTRAL WALL, IS A SPACE DEDICATED TO DISPLAYINGSONGZIO’S OIL PAINTINGS, DRAWINGS, AND MEDIA ART.THE VAULT EMBODIES DUAL CONCEPTS SUCH AS LINEAR AND NON-LINEAR FORMS, AS WELL AS LIGHT AND SHADOW.THOUGH THE UNDERGROUND SPACE, FORMED OF RAW CONCRETE, MAY FEEL COLD AND IMPOSING, IT IS GENTLYENVELOPED BY TWO MONUMENTAL CURVED WALLS.THROUGH THE GAPS CREATED BY THE MEETING OF CURVES AND ANGLES, SUBTLE LIGHT AND SHADOW EMERGE,ENHANCING THE SPATIAL DEPTH AND EVOKING A SENSE OF MYSTERY.
ATRIUM
1F
Defined by its tall, asymmetrical ceiling, the atrium is the central space of GALERIE NOIR. By introducing variations in ceiling height, the atrium divides a single space into two distinct zones. The left area, with its lower ceiling, emphasizes the dual aesthetics of light and darkness, curves and angles. Softly glowing curved walls gently embrace both ends of the space, while the angular, asymmetrical mirrored wall and geometric furniture positioned at the center enhance its spatial depth. In contrast, the right area features towering asymmetrical concrete walls—symbols of modern architecture—facing walls formed by the symmetrical intersection of the most classical and natural material, wood, visually expressing GALERIE NOIR’s concept of duality.
INFINITE PASSAGE
2F
Named “Infinite Passage,” this space embodies SONGZIO’s endless artistic practice and creative process. Along the walls of a long corridor surrounded by mirrors hang black canvases—the starting point of SONGZIO’s collections. This space allows visitors to experience the timelessness of SONGZIO’s pure creative journey.
GALERIE NOIR
3F
GALERIE NOIR is a space dedicated to creative artists, envisioned as a platform for free expression and exchange, opening new horizons in Korean fashion and art. True to its name, the gallery—constructed of black concrete—creates a different form of duality from that of the ground and basement levels. At the center of the gallery, inspired by Stripped Classicism, stands a reinterpretation of the classical colonnade, realized as elegant black concrete columns that express a refined duality. The space unfolds as simple and bold, yet delicate and serene.
JARDIN NOIR
4F
Jardin Noir, meaning “Black Garden,” features SONGZIO’s artwork “BLACK EYE,” created by stacking layers of black wood—the building’s primary material. This circular installation of black wood visualizes the continuity of fleeting moments through the changing light and shadows cast over time, creating a space-time where the senses of nature and art resonate together.
GALERIE NOIR, BUILT OF BLACK CONCRETE THAT HAS COME TO SYMBOLIZE CONTEMPORARY RAW MATERIALS, FEATURES A BOLD SERIES OF VERTICAL SLITS
THAT REINTERPRET THE CLASSICAL MOTIF OF THE COLONNADE IN A MODERN WAY. CONSTRUCTED FROM THE MOST CLASSICAL AND NATURAL WOOD JUXTAPOSED WITH INDUSTRIAL,
CONTEMPORARY CONCRETE, THIS GALERIE NOIR EMBODIES SONGZIO'S DISTINCTIVE DUALISTIC AESTHETIC.
THE BUILDING’S IRREGULAR CONCRETE FRAMEWORK IS OVERLAID
WITH SYMMETRICAL INTERSECTIONS OF BLACK TIMBER COLUMNS AND BEAMS, MATERIALIZING THE COEXISTENCE OF ORDER AND DISORDER.
SEOUL FLAGSHIP STORE
GALERIE NOIR
54, APGUJEONG-RO 42-GIL, B1-4F